9 New strategies to increase your Business blog position in Google

The dream of every blogger in the blogging field is rank a website in top positioning in Google , that is, get that long – awaited first place in search engines. The best thing is that this feat can be achieved if the essential requirements are met.

Here we show you how to position a web page in Google for free.

  1. Quality content, not quantity

Although the more content you offer to users the better, this does not mean that we must write scrolls to convey a single idea.

Internet users today are eager to consume valuable content, that is, content that really brings usefulness in their life, without the need for so many ornaments.

And yes, Google knows it, that’s why it rewards sites that apply this practice. So, without a doubt, creating highly valuable content is one of the keys to increasing traffic to your site and positioning a web page in Google.

  1. Optimizes for SEO

By writing quality content, which is also optimized for search engine optimization (SEO or Search Engine Optimization), you are ensuring a strategic place.

To achieve this effectively, take these tips into account:

– Optimize your content based on keywords or keywords

Do a thorough investigation of the most relevant ones related to your product or service. You can support yourself with the Google Keyword Planner or platforms like Neil Patel and Answer the Public.

– Choose keywords

For each page of your site and that describe very well what you offer, even when they have a lower search number than the generic ones, because taking the latter makes it much more difficult to achieve conversions.

– Consider a keywords

Keywords that are not so close in competition, but that at the same time have a positive search volume.

  1. Develop structured content

Have you come across websites where the content has neither head nor tail? You have probably sailed on it for just a few minutes and goodbye. This happens when there is no structure strategy, it makes the user experience tedious and complicated, in addition to damaging positioning.

To successfully structure the content of your site consider applying:

– Bounce rates 

That is, the percentage of people who come to your website and leave immediately.

– Origin of the traffic

Where are your visitors coming from? It can be by search engines in an organic or paid way, from other websites (referrals) or because they directly wrote your domain in their browser (direct).

– Traffic evolution

In other words, in relation to your SEO strategy, is it generating results for you?

Eye! Remember that over-optimization is a disadvantage, so take into account not to abuse keywords to position a web page in Google effectively.

  1. Don’t forget to optimize your images

This step is essential for your site to load faster and for Google to easily detect images on your web pages. Check that all images are compressed, have descriptive file names and ALT alternate text.

  1. Keep your website friendly

According to the SEMrush platform, the factors that influence the positioning of a site are the number of visits, the time spent by users, the pages per session and the bounce rate.

So look at it this way: if your website is visually attractive, easy to navigate and with high-quality content, more users will visit it and stay longer, which will be of benefit to position yourself in search engines.

  1. Take advantage of backlinks

To position a web page in Google, the backlinks or links to your website are a master tactic that contributes to a better positioning, the reason? Because the more authority the domain that refers you has, the more authority yours will also get, in addition to promoting more your traffic and search rank.

  1. Measure the results

Thanks to the multiple digital measurement and analysis tools that exist today, the task of optimizing your SEO strategy becomes much easier. However, it is a step that you must always keep current, otherwise it will be impossible to apply the appropriate improvements.

You can support yourself with the free Google Analytics tool to set your goals and measure factors such as:

– Bounce rates 

That is, the percentage of people who come to your website and leave immediately.

– Origin of the traffic

Where are your visitors coming from? It can be by search engines in an organic or paid way, from other websites (referrals) or because they directly wrote your domain in their browser (direct).

– Traffic evolution

In other words, in relation to your SEO strategy, is it generating results for you?

  1. Improve your local search

The search for companies through the “Near Me” function on smartphones is becoming increasingly popular, so we recommend using Google My Business to request a listing for your business.

Having a profile on this platform will help you increase your visibility on the Internet, which will give you a greater competitive advantage. In addition, Google will collect more information about your business to show it on Maps and in search results through geolocated keywords .

This is one of the essential strategies that you must know to position a web page in Google.

  1. Index your content

When Google indexes your content, it means that it appears in the search results, which is very beneficial for your website, since it generates visits and therefore, the probability of getting new sales.

It considers that there are billions of web pages, so some of Google’s bots crawl and index them, or include them in its index. Thus, when someone searches for “ski boots” for example, the search engine finds the related page as it is found in the index and according to certain algorithms.

How to make Google index your content easily?

The first thing to keep in mind is the constant updating of your site, because in this way the search engine bot will track it with that frequency. Also, try to include internal links within your content, in addition to the menus.

In the same way, it is important that you integrate the sitemaps.xml files, which collect the URLs of your site and facilitate traceability much more, as well as robots.txt, which are files that block the indexing of the URLs that you do not need to be displayed. in the search results.

How to increase the position of web page in Google? Inbound Marketing

Traditional advertising, that which we detest because it interrupts our favorite program or what we are doing while surfing the internet, is becoming very fast in the past.

Currently, companies are deciding to change strategies to stay competitive and effectively reach their customers; The Inbound Marketing is one of the most powerful.

The inbound methodology integrates multiple non-intrusive marketing techniques that help attract customers by adding value, such as content marketing, SEO, presence in social networks and web analytics (strategies that we list above).

In this way, consumers are reached in a much more effective way, as they do not feel that they are only trying to sell something, but that they are also being offered value.

Creating and implementing inbound marketing strategies is a task that requires patience, effort and professional teamwork to guarantee satisfactory results. Today, there are specialized companies that can help you define what is best for your business to make it grow

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