Crucial Tactics To Make Your Online Store More Profitable in 2023

Opening an ecommerce is always an exciting experience, but the truth is that an online store does not automatically guarantee the sales or profitability of the project.

In this post, we are going to explain to you which are the best strategies to increase the conversion rate of your website and, therefore, your sales.

THE ECOMMERCE CONVERSION RATE WHAT IS IT?

Generally, the conversion rate of an ecommerce is calculated by dividing the total number of visits by the number of sales or orders . To have a complete X-ray of our ecommerce, it is interesting to separately calculate the conversion rate of new visitors and of those who have already bought some time (loyalty).

The conversion rate is influenced by the quality of the traffic ; the higher its quality, the higher the conversion rate. Your goal as an ecommerce is to attract the highest amount of traffic interested in your products and services. If you receive a lot of visits but your conversion rate is low, you should review your strategy. You could be receiving many visits from people who are not interested in your products or services or there could be some reason why they finally do not decide to make the purchase (price, payment methods, trust, etc.).

A conversion rate greater than 1% is considered a positive rate, although some online stores (such as Amazon) can reach 5-7%.

TACTICS TO OPTIMIZE YOUR ONLINE STORE

Now that you know your conversion rate or starting situation, it is time to implement a strategy to improve these rates. We propose some of the most effective ones. Take note!

1- CREATE LARGE PRODUCT SHEETS.

Product pages are key to making a sale. Do an analysis of your product pages and find ways to improve them. Here are some suggestions:

  • Write your titles taking into account SEO techniques
  • Invest in good quality photos that show different aspects of your products or how the product is used in different ways and in different contexts.
  • Use videos to illustrate how your product works or what it looks like from different angles.
  • Add product specifications that provide useful information for your buyer. It is not about adding a lot of information but about the information being useful and accurate.
  • Use social proof: show the comments / ratings of your buyers.
  • Create CTAs that convert for each product.

2- USE UPSELLING AND CROSSELLING TACTICS

Upselling or additional sale consists of offering the customer the possibility of buying a product or service similar to the one they want but which is more expensive . The customer can then decide which product or service he wants to buy, whether the one he had initially selected or the upsell option.

Let’s imagine that I select a laptop with certain characteristics that interest me. Through upselling you could offer me other products with improved characteristics that would imply an extra cost but that could interest me as a customer.

Cross-selling or cross-selling consists of offering our client an additional product related to the one they had initially selected.

Let’s go back to the laptop example. Through cross-selling you could offer: insurance for your computer, a laptop sleeve or a software package, among other products.

Both techniques increase sales and offer the customer a personalized shopping experience , since we are offering products based on their previous actions (clicks, or purchases), therefore, we greatly improve their user experience.

3- LEAN ON A CHATBOT

Through a chatbot you can talk to your customer in real time , recommend products or dispel their doubts about any aspect of your products, your company or the purchase process.

The chatbot allows you to serve multiple customers at the same time and also configure automatic responses for the most frequently asked questions.

We recommend that , if the chatbot is not going to be active during, for example, weekends, you specify the contact times through automatic messages so as not to frustrate your potential client.

A chatbot is not an expensive tool and there are many options on the market that may be interesting for your business.

4- OPTIMIZE FOR MOBILE

The number of people who search online via mobile phone has exploded in recent years and continues to grow. The mobile is a key channel for searches and purchases on the internet.

In addition to using a responsive theme in the construction of your ecommerce, you must make sure that the page loads quickly and that the speed of the page is correct. There are tools like ” Test my site” from Google that will help you to carry out this operation.

90% of the people who access through the mobile watch videos through it . We reiterate the importance of this format to maximize your impact on this type of consumer.

It is also a good idea to optimize your SEO for searches that are carried out through voice. At least 50% of smartphone users use voice search systems to find what they need.

5- REDUCE ABANDONED CARTS

One of the problems you face when you have an ecommerce is that of abandoned carts. People who have started the purchase but have not finished it.

There are several tactics to reduce the weight of abandoned carts in your results. These are some:

Prevent them from leaving. There are tools that will allow you to launch a pop up to attract the attention of your customer when he tries to leave the page. This can dramatically reduce the number of dropouts.

Control shipping costs. Many customers abandon the purchase when they discover shipping costs that they consider disproportionate. If you can, create special offers offering free shipping costs or reward repeat customers by taking away shipping costs.

Another widely used tactic is offering free shipping on purchases over a certain amount. It is an option highly valued by customers who will not hesitate to buy another product from your catalog to save shipping costs.

Includes multiple payment options. The more variety in the payment options, the more possibility that the purchase will be made. The most common payment methods are credit card, debit card and / or PayPal.

Keep the cart always visible at the top of the page so that the buyer remembers that the purchase is unfinished.

Remind the customer that they have not completed the purchase by sending them an email. : If you have the customer’s data, you can send him an email to remind him that he has an abandoned cart and what its content is. Ideally, you can schedule a sequence of three emails that is canceled the moment the customer makes the purchase. To incentivize the purchase, you can send them a discount coupon or give them the shipping costs.

6- COMPLEMENT YOUR ECOMMERCE WITH A GREAT EMAIL MARKETING STRATEGY

One of the best ways to build a good relationship with your customers is through email marketing. Here are some techniques to get the most out of it:

Personalization : To get the best results you must personalize the emails based on the characteristics of your client. You can, for example, send emails with related products that you have already been looking at and create coupons and discounts for specific dates such as birthdays or anniversaries.

It is also a good idea to create emails with seasonal offers . For example, specific offers for Christmas, Easter, Halloween, etc.

Transactional Emails.  Transactional emails are those that we receive when making a purchase: purchase confirmation, shipping, etc. Many people open these emails when they have bought a product. It is a unique opportunity to recommend related products and / or offer discounts that your customer cannot refuse.

Welcome Emails. Welcome emails are opened 4 times more than the rest. It is important to take the time to get an effective welcome email. These types of emails are a great opportunity to show the client what your company is like, what products they may be interested in and start a great relationship.

Create loyalty programs. Many of your sales are likely to come from a small group of very loyal customers, reward them with special offers and use lead nurturing techniques to increase your sales across groups.

7- LOOK FOR YOUR CLIENT ON SOCIAL NETWORKS

Your ecommerce must have its own social networks to achieve greater visibility and generate more purchases. According to the Social Networks and Ecommerce report, the networks most used by ecommerce are: Facebook, with a percentage of 87%, followed by Twitter (53%) and Instagram (52%). The fourth place is occupied by YouTube with 30% and, finally, Pinterest with 8%.

At the moment Instagram is booming, since its contents are totally visual and it has a purchase button that allows potential customers to be taken directly to the web catalog.

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