Do you have an ecommerce where you carry out the sale of products or services on the Internet? Do you use your social networks as part of your digital marketing strategy? If the answer to both questions is yes, you cannot miss this post.
In it, we will talk about one of the latest digital trends, Social Ecommerce . And if you have not yet started to implement your sales strategy through social networks, we will tell you how you can start to carry it out now!
WHAT IS SOCIAL ECOMMERCE?
It is very likely that you have heard a lot about Social Ecommerce , one of the online sales trends that has been gaining the most force in recent years. Online stores and social networks are increasingly integrated into the lives of consumers. Therefore, it is not surprising that brands implement actions through social networks to carry out their sales strategies.
Social Ecommerce is a form of electronic commerce capable of using social networks as part of its sales channel. In this way, we can consider them both as a direct sales platform, or where appropriate, a channel through which we can redirect our users to the online store.
Furthermore, studies such as those carried out, show us clear data about this trend. 59% of social network users declare that before making the online purchase, they investigate the main social networks of the brand, mainly on Facebook, YouTube and Instagram.
With regard to online sales, this trend represents the opening of new channels, making the buying cycle more flexible. The relationship with our clients is established from the connection with the users of social networks. Therefore, active listening on Social Networks and the generation of interaction is a fundamental role that will strengthen the union between brand and customer, where online sales will be more likely to occur.
ADVANTAGES OF USING A SOCIAL ECOMMERCE STRATEGY
If you have not yet carried out any strategy where the direct or indirect sales channel is your own social networks, we will tell you about some of the benefits it can bring to your brand:
BOOST THE VOLUME OF TRAFFIC TO YOUR ONLINE STORE
It is a great channel to increase traffic to your business’s online store, since even if you do not carry out direct sales social ecommerce, social networks will become a channel where you can push the sales of your products and services to the website . It’s a great strategy to see your conversion rate and order value increase.
GENERATE ENGAGEMENT AND TRUST
Social ecommerce will help you improve engagement on your social profiles , since we will be generating a volume of opinions and comments around our brand, which will be visible in the long term.
This will allow greater trust between your online community and potential clients, since it will give an image of transparency to your brand. Consumers trust brands that dare to expose themselves to user opinions. In this sense, your online reputation will also be improved.
CUSTOMER SERVICE INTEGRATION
For some time now, users have used social networks as another channel that is part of customer service. Reviews, reviews and comments can become a great improvement of the customer’s shopping experience . From the search for information, to the subsequent location of the product, making the purchase and after-sales service.
STEPS FOR EFFECTIVE SALES ON SOCIAL NETWORKS
When establishing an effective Social Ecommerce strategy , there are certain aspects that you must take into account. If you still don’t know the main keys to optimizing your conversions through your social profiles, find out below.
1. CHOOSE SOCIAL NETWORKS CAREFULLY.
In general terms, the vast majority of social networks are capable of exploiting their sales utility, however, it is convenient to centralize the strategy. Perhaps the best prepared to develop a social sales strategy are Facebook and Instagram:
- In the case of Facebook, it will allow you to integrate your online store from the fanpage itself, where you can show a showcase with your products, exposing them as if it were a catalog. From there, we can redirect traffic to our website or turn the platform into a direct sales channel.
- Instagram is another very powerful social network when it comes to Social Ecommerce. Its more visual character makes it very suitable for displaying certain ads in a certain context. In addition, thanks to the functionality of Instagram Shopping, we have the opportunity to link our publications to certain products.
2. YOUR WEBSITE MUST FAVOR THE USER’S JOURNEY.
It is convenient that you do not leave all the weight in the hands of your social networks, since Social Ecommerce is about a cycle of social sales. Your web page must be structured in a multidirectional way, favoring the journey that the user takes in it once they have accessed from social networks. Take into account the user experience when making your web architecture.
The mobile usability charged a fundamental role, because if your page is optimized for not all kinds of devices can be a big drain traffic from social networks.
3. COMPARISON OF ALTERNATIVES.
Your consumers are becoming more and more experienced in buying online . Before deciding on your product, they will have already compared between many others with similar characteristics. For this reason, we recommend that you allow the insertion of comments in your product sheets, evaluations about them, allow them to be shared on social networks or enhance reviews on other platforms. This will help the user to finally opt for what you offer.
4. CARRY OUT PERSONALIZED SALES ACTIONS.
Price is not the only variable capable of being customized in an ecommerce. Use other strategies in your social media content that offer the user specific promotions or discounts. This will allow you to improve your engagement on social networks and will also become a qualified traffic channel to your website.
Now that you know a little more about the different Social Ecommerce strategies that you can carry out for your online store, it is time for you to implement some of them.